BUILT BY A RIFLEMAN
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Beef Chief Jerky was born out bush—under the weight of 40kg of kit, on a sun-scorched hill, during a brutal Army deployment.
After a long day trekking through the Queensland heat, The Chief reached for a well-earned feed… and was handed soft, soggy, sugary, flavourless jerky that felt more like baby food than beef. That was the moment. The turning point.
From that day forward, he made it his mission to craft jerky worth carrying into battle—chewy, bold, flavour-packed, and proudly Aussie.
Tested in the bush. Shared among brothers. Built by a rifleman who knows the power of good meat when it counts.