70,000
Customers Served Australia-Wide
From the bush to the suburbs, Aussies everywhere are chewing Beef Chief.
5,000+
Verified 5-Star reviews
Thousands of Aussies back the chew.
53
🏆Awards at Sydney Fine Food Show
Earned in just the last 2 years.
See Our Range
Beef Jerky
Not that "Candy Jerky" from the supermarket
No crap. No fillers. No soft supermarket jerky.
Just 100% Aussie beef, huge flavour, and the chew you actually crave - whether you go tough (Jerky), soft (Biltong), or fatty (Fatty Biltong).
Made by a Veteran. Loved by 70,000+ Aussies
Better with every chew.
Fatty Biltong
Love a bit of fat on your steak?
You’ll love Fatty Biltong.
This is grass-fed Aussie beef, air-dried the traditional way, with the fat left on.
The result is a softer chew, richer flavour, and that unmistakable melt you only get from real beef fat.
If Jerky is too firm, and lean biltong feels a bit dry - this is the sweet spot.
- Tender, not mushy
- Juicy without being greasy
- Full beef flavour, no sugar hit
It’s the cut most first-timers come back for.
SHOWBAGS
Loved by jerky enthusiasts around the country, grab one of these for yourself - or nail the best gift for a mate or family. 5 options to choose from, the hard work is done for ya.
SEE THE RANGE HERE
Biltong
Have you tried our biltong?
I call Biltong the cousin of Beef Jerky. It's a tasty, high protein beef snack just like beef jerky but the drying process results in a softer snack. Perfect for those who don't want our signature "Tough Chew" but still need a high protein, healthy, tasty beef snack.
The best jerky on the market. Perfect mix of tough and the flavours are spot on.
Every time I’ve had your product I’ve been blown away! Fatty biltong should be illegal it’s that good! Ragin' Cajun my favourite flavour but all unreal.
Amazing flavour, and completely addictive. I love this jerky so much!
OUR ALL TIME BEST-SELLER
Looking for the best place to get started or the perfect gift? This is the best way to sample a range of our best-selling flavours and dive right in.
8 Punchy flavours of Beef Jerky to introduce you to the Beef Chief range.
Not all jerky is the same
Jerky is made by drying, or removing, water from beef.
When more moisture is left in, the pack weighs the same - but you get less actual beef in every bite.
Here's the simple truth: sugar helps retain water in beef.
Check the numbers below.
This might explain why soft supermarket jerky is so different to our authentic Australian style beef jerky.
Learn moreBeef Chief - Original
Jack Links - Original
100g
100g
51g
34g
2g
21.6g
Thick cut & chewy
Thin, soft & sweet
Why ours tastes better than supermarket jerky.
Candy Jerky vs Real Jerky
Most supermarket jerky is loaded with sugar and water.
Sugar is used to trap moisture in the meat, with some products containing 20g+ of sugar per 100g. It's more like a soft lolly than jerky - no wonder it's so much cheaper!
Beef Chief is different.
Aussie beef. Dried properly. Tough, chewy texture — the way jerky should be.
Candy Jerky
Beef Chief Jerky
Aussie Legends Who Back Beef Chief
Soft or tough. Mild or wild. Sweet or salty?
When people walk into our shop and see the range for the first time, they almost always ask me:
"How do I decide?"
Same cut of grass-fed beef. Very different chew.
I always ask: "Do you want something tough? Or tender?"
Beef Jerky
Thick Cut • Tough • Strong Flavours
Biltong
Thin Sliced • Softer • Rich Beef
Fatty Biltong
Marbled • Juicy • Ultra Tender
Pick your chew — there’s no wrong answer.
Then I explain the range of flavours to our customers.
"What sort of flavours do you like? Sweet? Salty? Spicy? Savoury? Zesty? Let's narrow it down a bit"
There's something for everyone.
Born out of frustration
Out bush during infantry training, the only “treat” we were allowed to bring was jerky. Problem was… every packet tasted like plastic. Soft, sugary, fake plastic beef.
That frustration planted the seed for something better.
Service Ends, Standards Don’t
After leaving the army, the search for real jerky continued. There was still nothing on shelves that tasted like proper Aussie beef.
The mission became clear: jerky should be tough, chewy, and made from real meat — not flavoured rubber.
The Push to Start
A mate buys a $4,000 exhaust.
“How the hell can you afford that?”
“Selling jerky again.”
That conversation lit the match.
If others could sell jerky… what the hell was I waiting for?
Beef Chief is Born
In a small rental kitchen, the first batches of “proper jerky for proper Aussies” rolled out.
No shortcuts. No sugar bombs. No soft nonsense.
Just real beef, real flavour, real chew.
First Shopfront Opens
What started as a tiny side-hustle became a real business.
Orders increased, the first customers became loyal fans.
The Chief had a home — and a mission.
World’s First Salt & Vinegar Jerky
SAV Jerky drops.
A world first.
Customers lose their minds.
Beef Chief proves it’s not just different — it’s leading the category.
Expansion and Recognition
New flavours, new products, new fans.
Wholesale, retail, events, dozens of awards, PBR Australia, 4WD 24/7, big-name collabs — our following explodes across Australia.
Aussies everywhere ditch the supermarket junk.
70,000 Customers Served
From a frustrated soldier chewing crappy ration-pack jerky…
To serving tens of thousands of Aussies nationwide.
This is just the beginning.
The Chief’s Next Chapter
We're not slowing down! New flavours, more events and pushing into the big supermarkets... This is the year of the Big Red Bull.
Grab one straight off the timber.
You’ll find Beef Chief in pubs, Bottle-O's and independent stores across Australia.
If you see it on the counter - grab one and hook in, mate.
Have a question ? We are here to help.
Most people ask the same things before their first order.
We’ve answered the important ones below, straight up and in plain English.
If you’re still stuck, our team is easy to reach and actually knows the product.
Is Beef Chief for everyone?
Short answer: no - and that’s intentional.
Our beef jerky is made the traditional way:
Drier, higher in protein, and built for a proper chew.
It’s firmer and far less sweet than most supermarket jerky.
If you’re used to soft, sugary jerky that bends instead of snaps, our jerky will feel different at first.
That said — not everyone wants the same chew.
If you prefer something softer and more tender, that’s exactly why we also make biltong and fatty biltong.
- Jerky → firm, dry, long chew
- Biltong → softer, richer beef flavour
- Fatty biltong → tender, juicy, melt-in-the-mouth
If you want more real beef per bite and less sugar, you’re in the right place.
If you’re chasing soft-and-sweet only, we’re probably not your brand - and that’s okay.
What’s the difference between jerky and biltong?
Beef Jerky is sliced thin, marinaded deeply and dried thoroughly for a tough, flavoursome chew. Biltong is dried in a much thicker slab, the outside generously seasoned then hung to dry slowly over a few days. The Biltong is then sliced thin ready to eat. Because it's sliced after drying, the inside retains more moisture and ends up much softer to chew.
Fatty biltong keeps the natural fat on for a juicier chew.
What cut of beef do you use?
We use topside for our range - no scraps, no mince, no reformed meat.
That’s why the chew, texture and protein content are different to supermarket jerky.
How much protein is in your jerky?
The protein content ranges from 51g to 55g per 100g beef jerky. This range is because some flavours are slightly drier than others.
Is Beef Chief jerky high in sugar?
No. We keep sugar low on purpose. We focus on a flavoursome chew without adding heaps of sugar. We use punchy seasonings to provide a deep flavour to each chew.
Most supermarket jerky uses sugar to retain moisture and increase yield. We dry our jerky harder, which means more beef per bite and less sugar doing the heavy lifting.
Do you have keto or carnivore-friendly beef jerky?
Almost all of our jerky can be considered keto friendly. Most of our range contains under 5g of sugar per 100g.
We also have strict carnivore options made with just beef and salt.
Loaded Gunpowder beef jerky contains salt, pepper and redgum charcoal. No sugar.
Fuck Vegans Carnivore contains just beef and salt
Do you have gluten free beef jerky?
Yes —most of our range is gluten free. Click this link for the full range of gluten free beef jerky and gluten free biltong
We also list gluten free status on each product page so you can check before buying.
How do I store my jerky and biltong? How long does it last?
Our jerky and biltong does not need refrigeration once opened. Just be sure to keep your Beef Chief products in a cool dry place and out of direct sunlight for maximum shelf life and freshness.
Our range has a 12 month best before date from manufacturing. Our jerky will last much longer than that though.
Where can I find Beef Chief Jerky near me?
Check out our store locator for our outlets. Our flagship store is located in Tocumwal, NSW.
Where is Beef Chief made?
All Beef Chief products are proudly made in country Australia using Australian beef and Australian seasonings.
How long will it take to get my order?
Like everything, it depends. We ship most orders the next business day. To calculate the most accurate delivery timeframe you'll need to use this Auspost Shipping Calculator. We ship from Tocumwal, NSW.
Do you sell wholesale beef jerky?
Absolutely. If you're looking to get some stocked in your location email info@originalbeefchief.com
Do you ship overseas?
We ship Australia wide and to New Zealand only. We aren't able to ship worldwide at this stage.
What is your return policy?
Our full return policy is here.
Forged in the bush
This is Beef Chief HQ.
Victoria on one side. NSW on the other. The mighty Murray splitting the two right through the middle of town. Flat river country, irrigation channels, more cattle than people.
Back in '42 it wasn't just paddocks. Tocumwal was home to one of the biggest airbases in the Southern Hemisphere, built because the brass weren't taking any chances on an invasion. Three of the original hangars are still standing today.
Good company for a veteran-owned business to set up next to.Shop The RangeNo Signal. No Shortcuts
Classic small-town Aussie charm — a pub or two, a war story, and a stretch of the Murray that's been feeding this country a lot longer than we have.
Come visit some time and give the Big Murray Cod a kiss while you're at it.