"Yes I had to work for it but it was worth it. It wasn't soft and juicy, but I ordered jerky, not steak!"
For those that remember PROPER jerky. None of this meat candy nonsense.
Remember jerky you actually had to chew? Dry, tough and full of flavour. Somewhere along the way most of it went soft and sweet. We still make it the old way. Grass-fed Aussie topside, marinated for two days and dried slow for three.
Slice. Spice. Dry. That's the whole job.
Get the proper stuff- Aussie made
- Veteran owned
- 100% grass-fed Aussie beef
- 70+ awards for our jerky & biltong
Three days on the drying racks.
A lot of jerky gets blasted dry at 70°C or more so it's ready fast. We marinate ours for two days, then dry it slowly over three days at a much lower heat.
Low and slow means the beef dries out without cooking through. That's where the proper chew comes from.
Like a good roast. You give it time.
"Love the jerky. Really dry and chewy and the variety and tastiness of flavours is great!"Get the proper stuff
Tear a piece and you'll see the grain.
We use whole cuts of grass-fed Aussie topside, trimmed and sliced thick. Rip a piece in half and the fibres pull apart, because it's whole muscle the whole way through.
It takes about 1kg of raw beef to make 400g of our jerky. All the water comes out. All the beef stays in.
Rope jerky. Thick, long and chunky.
"Delicious authentic jerky! There are so many awesome flavours to choose from, and the quality of the beef is great - it's got plenty of texture, unlike the very processed jerky that many of the large supermarkets sell."Get the proper stuff
Flavour goes all the way through.
Plenty of jerky gets a sweet, sticky coating to make it soft and moreish. We put the flavour in the meat instead. Two days in the marinade means it soaks right through every piece.
We slice it, we spice it, we dry it. Flavour first. It just happens to pack about 50g of protein per 100g.
We put the flavour in. We take the water out.
"Very tasty marinade. Satisfying chewiness. Bare minimum required sugar. It was exactly what I was looking for! Great job!"Get the proper stuff
The more you chew, the better it gets.
Soft jerky is gone in a few seconds. Ours makes you work for it, and that's where the flavour is.
The first bite is firm. Stick with it. The flavour keeps building as you chew and peaks around 30 seconds in. One piece lasts a while. A bag lasts a lot longer than you'd think.
If it's too tough for you, you're not the customer. Biltong might be, though.
"A very different style of jerky. Very hard and was unsure about it until I popped it in my mouth. I'm hooked now. Once you start chewing the peppery flavour builds slowly as the jerky softens."Get the proper stuff
Made by a soldier, not a suit.
Beef Chief started during a tough Army operation, when long-lasting, high-protein, full-flavour jerky was mission critical. Rob, an Army infantryman, wanted good jerky, so he made it himself.
He's been at it since 2018, and the recipe hasn't gone soft since. It's still run from our HQ in Tocumwal, NSW.
Aussie made. Veteran owned.
Get the proper stuffOnce they've had proper jerky, they don't go back.
Straight from our customer reviews.
"I really enjoyed proper Jerky you need to chew to get the flavour out, I hate the soft stuff that melts in your mouth."
"I haven't had proper jerky for years until now. This is great, definately getting more on a regular basis & told my mates."
"I've been looking for a good jerky for years and nothing has come close. Flavorsome, tough (in a good way, as jerky should be)..."
"...a little pricey but well worth it, highly recommended"
"Best jerky I have ever had. Love chewy jerky with great flavour and from now on I won't buy anything but this stuff. Sooo good!"
Try it. See what proper jerky tastes like.
You've read the reasons. The easiest place to start is The Chief's Pack: eight of our best sellers in one box, mild to wild, so you can find your favourite before you go big.
Get the proper stuffGet the proper stuff.
Start with eight flavours, or go straight for a best seller.
Start here
The Chief's Pack
4.82 from 295 reviews of The Chief's Pack
Eight of our most popular jerky flavours, from classic savoury to smokey and chilli. Every size has all eight.
$74.998 x 50g
Salt and Vinegar
$19.99
Original
$19.99
Loaded Gunpowder
$19.99
Ragin Cajun
Honey Soy Drizzle
$19.99
Cracked Black Pepper
$19.99
Smokey BBQ
$19.99
Bourbon BBQ
$19.99
90% of orders leave our HQ within 2 business days. Free shipping over $150.
Got questions?
Is it too tough?
It's meant to be tough. That's the point of proper jerky, and it's where the flavour comes from. If you'd rather something tender, try our biltong. It's the cousin of jerky, air dried and much softer. See the biltong.
Which flavour should I start with?
Start with The Chief's Pack. You get eight of our most popular flavours, from classic savoury to smokey and chilli, so you can find your favourite before you buy it in a big bag.
How should I keep it?
Jerky handles being stored without fuss. Keep it sealed, somewhere cool and dry.
How fast will it get to me?
90% of orders leave our HQ in Tocumwal within 2 business days, sent with Australia Post. Shipping is free on orders over $150.
Is it Halal?
No. Beef Chief jerky and biltong are not Halal certified.